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Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you’re not just paying for the frame and lenses; you’re also paying big money to cover the retailer’s hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more. 
Unlike those retailers, Zinff has its own state-of-the-art production facility with advanced prescription and edging labs. We cut out the middlemen and pass huge savings on to you instead. And who doesn’t like huge savings?

Traditional Frame Manufacturing 
Frames are designed and manufactured by a 3rd party. Licensing fee paid to the brand owner. 
Zinff Frame Manufacturing
Frames are designed and manufactured by Zinff in our own state-of-the-art facility, keeping costs down. Large volume contributes to low overhead which also saves money.

Traditional Distribution
A wholesale distributor purchases from the manufacturer and resells to a retailer. 
Warehousing Cost, Distribution Fees, Selling Expense, Profit Margin
The retailer stocks and sells merchandise to customer in a physical store.
Rent,  Sales Staff,  Selling Expense, Profit Margin
Zinff Distribution  
No retail distribution needed. Zinff sells directly to the customer.

Traditional Lens Manufacturing
Frames are shipped from retailer to a 3rd party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer. Manufacturing Cost, Lens Manufacturer Profit Margin, Retailer Profit Margin, Shipping Costs
Zinff Lens Manufacturing
Lenses manufactured and glasses are assembled by Zinff’s RX lab
Manufacturing Cost, Profit Margin

Traditional  Order Fulfillment
You pick up your glasses at the retail store.
Zinff Order Fulfillment
Your glasses come to you. 

Total
Zinff’s direct-to-consumer model means lower prices than traditional retail stores.

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